Hollywood In Pixels

The 2nd Annual Silver Pixel Awards International – EMEA

March 14, 2026March 24, 2026 in Events, Silver Pixel Awardby Bettina Sherick

Friday, 13 March, 2026

Hollywood In Pixels returns to London this spring for the second annual Silver Pixel Awards International – EMEA, celebrating the leaders shaping the future of digital and data-driven marketing for film and entertainment.

Over the past decade, Hollywood In Pixels has become a cornerstone of the digital Hollywood community in Los Angeles, and with our International edition, HIP is proud to extend the celebration to recognize the exceptional work happening outside of the U.S. The event will be held on April 23, 2026 at the Vue Cinema London – West End to celebrate the achievements of four outstanding international theatrical marketing leaders.

The Silver Pixel, the marquee award of the evening, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Joshua Heaton-Armstrong. Joshua is the Director of Digital Marketing at Sony Pictures Releasing UK, where he leads digital strategy across the studio’s theatrical slate in the UK & Ireland. With 19 years at the studio, he oversees end-to-end digital campaign development spanning paid media, digital publicity, and creator partnerships, contributing to the success of Sony’s major global releases.

Joshua has played a central role in shaping Sony’s digital theatrical presence in the region, guiding campaigns across major franchises and tentpoles while continuously evolving strategy to meet shifting audience behaviors. He has led UK digital efforts on recent releases including Venom: The Last Dance and 28 Years Later, alongside earlier releases in the James Bond and Spider-Man™ franchises during his tenure with the studio.

Before joining Sony, Joshua held senior agency roles at MG OMD and PHD Media, where he helped pioneer early digital advertising strategies for leading entertainment and consumer brands during the formative years of online media. Today, he is recognized as a key voice in theatrical digital marketing, respected for his contributions to innovations driving the future of cinema marketing in a connected world.

The Vanguard Pixel celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, and Kezia Williams is this year’s honoree. Kezia is Managing Director of Universal Pictures UK & Ireland, where she leads theatrical distribution, marketing, publicity, sales and strategy for the UK’s leading film distributor.

She has over 20 years’ experience in the film and entertainment industry, having begun her career in advertising before moving into senior leadership roles at Universal Pictures, Warner Bros. and eOne. Her work spans global franchise launches, independent and specialty releases, and award-winning campaigns.

Alongside her studio role, Kezia is a co-founder of Kazoo Films, a UK-based distribution company focused on bringing the very best animated family films to UK & Irish audiences.

She is also Chair of MediCinema, the UK charity that builds and operates cinemas in hospitals, using the power of film to support wellbeing for patients, families and NHS staff.

The Prestige Pixel is bestowed upon an individual or organization with extraordinary foundational contributions to Hollywood digital marketing. This year’s honoree is Col Needham, Founder & Executive Chair of IMDb, the world’s most popular and authoritative source for information on movies, TV shows, and celebrities. Col provides strategic guidance, consults on key initiatives, and serves as a global ambassador for IMDb. Col founded IMDb in 1990 and served as CEO for 35 years, during which he built IMDb into the world’s leading source of entertainment information.

IMDb grew out of a personal database of movie information which Col created as a teenager, combined with similar data collected on the internet in the late 1980s/early 1990s. Col published the first version of IMDb online in October 1990 and coordinated IMDb as a worldwide volunteer effort from 1990-1996. IMDb incorporated in January 1996 with the volunteers as shareholders and IMDb became a wholly owned subsidiary of Amazon in April 1998. IMDbPro, the essential resource for entertainment professionals, launched in 2002 to empower members to launch and grow their careers.

Col is a board member of Into Film and Film Independent and serves as Global Brand Ambassador for the British Board of Film Classification. He received a 2014 Creative Coalition Independent Spotlight award for his work to support independent filmmaking and was awarded an honorary doctorate from the University of Bristol in 2018. Col has been a jury member for leading film festivals around the world, including the Mumbai Film Festival, the Sundance Film Festival, SXSW, and the Tribeca Film Festival.

The Rising Pixel honors a mid-career executive already making exemplary contributions to the craft of digital marketing. This year’s honoree is Gaia Porcu, Digital Manager at Paramount Pictures.

Gaia manages all digital and social campaigns for Paramount Pictures in the UK. Adapting global strategy, shaping it for the UK market, on campaigns including Top Gun: Maverick, Mission: Impossible – Fallout and Dead Reckoning, Bob Marley: One Love, the Sonic the Hedgehog franchise, Smile, and Gladiator II, as well as originating digital strategy on UK-led productions such as Blue Story, and Sumotherhood, bringing movies to audiences through unmissable digital moments and mass-reaching social campaigns.

Bettina Sherick, Founder and President of Hollywood In Pixels, reflected: “When we launched HIP in Los Angeles ten years ago, our goal was simple: to archive the work and celebrate the people behind the pixels. Seeing this celebration take root internationally, and honoring leaders in London, is both meaningful and energizing for me personally as an early international digital executive, as well as our entire connected community of digital innovators.”

Tickets available for purchase HERE.

For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org

The 8th Silver Pixel Awards

September 11, 2025September 11, 2025 in Events, The 8th Silver Pixel Awardsby Bettina Sherick

Thursday, October 16, 2025

Mark your calendars for October 16th, 2025 as the date of our 8th Silver Pixel Awards when the digital Hollywood marketing community comes together for another incredible evening to celebrate and honor the best and the brightest leaders for their contributions in digital marketing innovation.

This year’s celebration marks a special milestone – the 10th anniversary of Hollywood In Pixels!

Since its founding in 2015, Hollywood In Pixels has honored the extraordinary achievements of digital marketing professionals who have redefined the way audiences connect with films. The Silver Pixel Awards spotlight individuals whose work has set industry standards, inspired new approaches, and left a lasting cultural impact.

In addition to the individual honorees, HIP will also present Campaign Pixel Awards to theatrical, streaming, and indie film campaigns that stand out for their creativity and innovation. Eligible campaigns are those fielded between August 1, 2024 and July 31, 2025, highlighting the past year’s most inventive and culturally resonant marketing work.

This year’s Silver Pixel honoree is Cameron Curtis, EVP, Global Digital Marketing at Warner Bros. Cameron leads digital strategy across Warner Bros.’ global theatrical slate, ensuring campaigns are platform-native, fan-driven, and built for global impact. Since stepping into his EVP role in 2022, he has overseen major campaigns for Barbie, Dune, Beetlejuice Beetlejuice, Wonka, Minecraft, and Sinners. With nearly two decades of experience at Sony Pictures Entertainment, Universal Pictures, and Warner Bros., his work blends cultural relevance with bold, audience-first creativity.

“I’m deeply honored to receive this recognition. Proud to lead a team who show up every day with heart, creativity, and the drive to do things differently. The landscape is always evolving and so are we. That’s why it means so much to be acknowledged by Hollywood In Pixels, whose work continues to champion innovation in digital marketing and the teams who bring it to life.”

– Cameron Curtis

The Rising Pixel honoree is Bryce Sherman Bennett, Director of Global Digital Marketing at Universal Pictures. Bryce oversees global digital campaigns for Universal Pictures, DreamWorks Animation, and Focus Features International, producing award-worthy activations from immersive Roblox experiences to viral social campaigns. His career includes strategic work at Warner Bros. and leadership on some of the most celebrated campaigns of the last decade, including Oppenheimer, How to Train Your Dragon (2025), Puss in Boots: The Last Wish, Joker, A Star Is Born, Fantastic Beasts 2, Ready Player One, and Dunkirk.

“I feel incredibly lucky to do what I love every day. Working in entertainment has been a lifelong dream, and it’s surreal to be recognized by Hollywood In Pixels for contributing to a community I care so deeply about. I’m truly honored to be part of this incredible organization and grateful to HIP for celebrating and preserving the innovation behind the work we’re so passionate about.”

– Bryce Sherman Bennett

Megan Crawford, Head of Motion Picture Marketing, CAA, is the Visionary Pixel honoree. As Head of Motion Picture Marketing, Megan Crawford guides clients through the complex landscape of theatrical and streaming releases, developing strategies across domestic and international markets, awards campaigns, and evolving media consumption trends. A veteran of MGM, where she oversaw theatrical research and pioneered early online film marketing, Crawford has been recognized with numerous awards for her creative executions and forward-thinking strategies.

“Hollywood In Pixels has united a community of forward-thinking marketers to celebrate creative excellence. I am inspired by the work of my marketing colleagues to shape pop culture and support the magic of movies, and it is an honor to be recognized by such a trailblazing organization as Hollywood In Pixels.“

– Megan Crawford

More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners TWISTERS, KINGDOM OF THE PLANET OF THE APES, BARBIE, SCREAM VI, THE FALLOUT – SEASON 1, THE BOYS – SEASONS 3 & 4, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB.

A Decade of Hollywood In Pixels

Founded in 2015 by entertainment digital marketing veteran Bettina Sherick, Hollywood In Pixels began with a mission to preserve and celebrate the artistry and innovation of Hollywood’s digital campaigns before they disappeared into history. Over the past decade, HIP has honored dozens of creative leaders and preserved hundreds of campaigns that defined the evolution of digital storytelling in film.

“Reaching our 10-year anniversary is profoundly meaningful. Hollywood In Pixels began as a passion project to protect the work that transformed film marketing, and it has grown into a community-driven celebration of creativity, strategy, and technological innovation. Every campaign tells a story, not just of the movie it promotes, but of the talented teams who push boundaries and find new ways to connect with audiences. This year, we’re not just celebrating three incredible executives — we’re honoring a decade of innovation, collaboration, and the people who make it possible.“

– Bettina Sherick, Founder of Hollywood In Pixels, Inc

For future sponsorship opportunities, please reach out to us at: sponsorships@hollywoodinpixels.org

The 7th Silver Pixel Awards

September 11, 2024March 16, 2025 in Events, Past Events, The 7th Silver Pixel Awardsby Bettina Sherick

Wednesday, October 23, 2024

Mark your calendars for October 23rd, 2024 as the date of our 7th Silver Pixel Awards when we’ll bring together the digital Hollywood marketing community for another incredible evening to celebrate and honor the best and the brightest leaders for their contributions in digital marketing innovation.

This year’s Silver Pixel honoree is Tamar Teifeld, SVP of Global Digital Marketing at Paramount Pictures. She oversees all digital marketing campaigns across social, creative and media for the studio’s Domestic, International and Home Entertainment marketing teams. During her eighteen-year tenure at Paramount, Teifeld has driven digital strategy on some of the studio’s most successful film campaigns, including recent hits such as BOB MARLEY: ONE LOVE, A QUIET PLACE, TOP GUN: MAVERICK, and the MISSION: IMPOSSIBLE, TRANSFORMERS, SMILE, and SONIC THE HEDGEHOG franchises, among many other titles.

“It is especially meaningful to be recognized by an organization that is and has been the biggest champion of digital marketing in entertainment. Thank you to HIP for your ongoing efforts to celebrate and preserve the innovations and contributions of our industry.”

– Tamar Teifeld

The Rising Pixel honoree is Yazmin Cazares, Senior Manager, Digital Marketing at The Walt Disney Studios. In her current role on the global digital marketing team, Yazmin helps manage worldwide campaigns for theatrical releases and episodic content across the Disney Studios portfolio theatrically and on Disney+ and Hulu. During her career she has worked on franchises including the Marvel Cinematic Universe (MCU), AVATAR, STAR WARS, JURASSIC WORLD, and FAST & FURIOUS, to name just a few. Previous to this role, Cazares held positions at Universal and Focus Features.

“Digital marketing is my dream job and I feel lucky to do this at a time when Hollywood In Pixels exists. I am so grateful for everything they do to honor and archive the work. It means a lot to me to be this year’s Rising Pixel honoree.”

– Yazmin Cazares

JP Richards, President, Worldwide Marketing, Lionsgate, is the Visionary Pixel honoree. Richards’ incredible career in theatrical marketing spans over 20 years and includes previous executive roles as Co-President of Global Marketing at Warner Bros. and SVP of Digital Marketing at Universal. The list of innovative and award-winning movie campaigns he has led include the DESPICABLE ME, FAST & FURIOUS, THE LEGO MOVIE, THE BOURNE and IT franchises, not to mention creative and box office successes JOKER, A STAR IS BORN, CRAZY RICH ASIANS and AQUAMAN. At Lionsgate, his most recent campaigns include JOHN WICK: CHAPTER FOUR, SAW X, and THE HUNGER GAMES: BALLAD OF SONGBIRDS AND SNAKES.

“It is a career highlight, privilege, and thrill to have my work honored by Hollywood In Pixels, an incredible organization recognizing digital excellence in our industry. For seven years now, this event has continued to evolve and grow by celebrating the work of the most talented digital trailblazers. To be recognized by Hollywood in Pixels makes me feel #HIP.”

– JP Richards

More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners BARBIE, SCREAM VI, THE BOYS – SEASON 3, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB.

Founded in 2015, The Silver Pixel Awards honors groundbreaking campaigns from the past and present that set a new path in the evolution of digital marketing. Attendees of The Silver Pixel Awards are over 300 of digital Hollywood’s leaders – studio digital marketing executives, heads of digital entertainment creative agencies, as well as digital platforms and media.

Bettina Sherick, Founder of Hollywood In Pixels, Inc, comments:

“The anticipation we are feeling from the HIP community as we plan the seventh Silver Pixel Awards is incredible. Our outstanding honorees, generous sponsors, both new and returning, and the entire community of talented digital marketers who are committed to innovation and creativity, make this event one that we at HIP are honored to produce every year.”

For future sponsorship opportunities, please reach out to us at: sponsorships@hollywoodinpixels.org