Hollywood In Pixels

Hollywood In Pixels, Inc. is a 501(c)3 founded in 2015 to ensure that the seminal digital film campaigns that help drive digital marketing into the lexicon of Hollywood are recovered and preserved, as well as to insure that the incredible campaigns of today and tomorrow are not lost to time.

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The Inaugural Silver Pixel Awards International – EMEA

in Events, Inaugural Silver Pixel Awards International, Silver Pixel Awardby Bettina Sherick

Thursday, 3 April, 2025

Hollywood In Pixels is going to London!

Hollywood In Pixels will host its Inaugural Silver Pixel Awards International on April 3rd at The Arches London Bridge, honoring film marketing leaders Chris Massey of Universal Pictures and Bethan Fallon of Warner Bros. Pictures.

The global business impact of digital innovation in entertainment marketing is as true today as it was at the birth of our digital industry and we are thrilled to debut this expansion of the Silver Pixel Awards by honoring such creative and accomplished marketing veterans.

The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including JURASSIC WORLD, DESPICABLE ME, and FAST & FURIOUS.

“I’m honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry. Digital marketing and data strategy continue to evolve at a rapid pace, and I’m privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world.”

–  Chris Massey

The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.’ biggest theatrical releases, including BARBIE, WONKA, THE DARK KNIGHT TRILOGY and the HARRY POTTER franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.’ Creative Talent Scheme and OK Mentor.

“It’s a privilege to receive the Vanguard Award and to be recognized for the work I’m so passionate about. Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I’m proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide.”

– Bethan Fallon

Bettina Sherick, Founder of Hollywood In Pixels, Inc, notes:

“2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I’m thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening.””

For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org

For media inquiries, please email media@hollywoodinpixels.org

The 7th Silver Pixel Awards

in Events, Past Events, The 7th Silver Pixel Awardsby Bettina Sherick

Wednesday, October 23, 2024

Mark your calendars for October 23rd, 2024 as the date of our 7th Silver Pixel Awards when we’ll bring together the digital Hollywood marketing community for another incredible evening to celebrate and honor the best and the brightest leaders for their contributions in digital marketing innovation.

This year’s Silver Pixel honoree is Tamar Teifeld, SVP of Global Digital Marketing at Paramount Pictures. She oversees all digital marketing campaigns across social, creative and media for the studio’s Domestic, International and Home Entertainment marketing teams. During her eighteen-year tenure at Paramount, Teifeld has driven digital strategy on some of the studio’s most successful film campaigns, including recent hits such as BOB MARLEY: ONE LOVE, A QUIET PLACE, TOP GUN: MAVERICK, and the MISSION: IMPOSSIBLE, TRANSFORMERS, SMILE, and SONIC THE HEDGEHOG  franchises, among many other titles.

“It is especially meaningful to be recognized by an organization that is and has been the biggest champion of digital marketing in entertainment. Thank you to HIP for your ongoing efforts to celebrate and preserve the innovations and contributions of our industry.”

–  Tamar Teifeld

The Rising Pixel honoree is Yazmin Cazares, Senior Manager, Digital Marketing at The Walt Disney Studios. In her current role on the global digital marketing team, Yazmin helps manage worldwide campaigns for theatrical releases and episodic content across the Disney Studios portfolio theatrically and on Disney+ and Hulu. During her career she has worked on franchises including the Marvel Cinematic Universe (MCU), AVATAR, STAR WARS, JURASSIC WORLD, and FAST & FURIOUS, to name just a few. Previous to this role, Cazares held positions at Universal and Focus Features.

“Digital marketing is my dream job and I feel lucky to do this at a time when Hollywood In Pixels exists. I am so grateful for everything they do to honor and archive the work. It means a lot to me to be this year’s Rising Pixel honoree.”

– Yazmin Cazares

JP Richards, President, Worldwide Marketing, Lionsgate, is the Visionary Pixel honoree. Richards’ incredible career in theatrical marketing spans over 20 years and includes previous executive roles as Co-President of Global Marketing at Warner Bros. and SVP of Digital Marketing at Universal. The list of innovative and award-winning movie campaigns he has led include the DESPICABLE ME, FAST & FURIOUS, THE LEGO MOVIE, THE BOURNE and IT franchises, not to mention creative and box office successes JOKER, A STAR IS BORN, CRAZY RICH ASIANS and AQUAMAN. At Lionsgate, his most recent campaigns include JOHN WICK: CHAPTER FOUR, SAW X, and THE HUNGER GAMES: BALLAD OF SONGBIRDS AND SNAKES.

“It is a career highlight, privilege, and thrill to have my work honored by Hollywood In Pixels, an incredible organization recognizing digital excellence in our industry. For seven years now, this event has continued to evolve and grow by celebrating the work of the most talented digital trailblazers. To be recognized by Hollywood in Pixels makes me feel #HIP.”

– JP Richards

More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners BARBIE, SCREAM VI, THE BOYS – SEASON 3, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB. 

Founded in 2015, The Silver Pixel Awards honors groundbreaking campaigns from the past and present that set a new path in the evolution of digital marketing. Attendees of The Silver Pixel Awards are over 300 of digital Hollywood’s leaders – studio digital marketing executives, heads of digital entertainment creative agencies, as well as digital platforms and media.

Bettina Sherick, Founder of Hollywood In Pixels, Inc, comments:

“The anticipation we are feeling from the HIP community as we plan the seventh Silver Pixel Awards is incredible. Our outstanding honorees, generous sponsors, both new and returning, and the entire community of talented digital marketers who are committed to innovation and creativity, make this event one that we at HIP are honored to produce every year.”

For future sponsorship opportunities, please reach out to us at: sponsorships@hollywoodinpixels.org

Hollywood In Pixels has launched a wiki!

in In the Newsby Bettina Sherick

Since the inception of cinema, the entertainment industry has borne witness to several innovations, be it sound, color or the computer animation and visual effects that allow filmmakers to build entire worlds with which to showcase their visions.

These epic innovations that have fundamentally changed the way consumers view the world of film, have been preserved for future generations of filmgoers but one innovation that is sorely lacking in preservation is one often overlooked by most moviegoers.

For nearly 25 years of cinema’s storied history, the digital marketing community that was birthed into Hollywood at the dawn of the Internet age has yielded countless innovations of its own, such as trailers debuting online, branded games/apps and executions that blur the line between the digital and real world and redefine what is possible.

As part of our mission, Hollywood In Pixels has launched a wiki as a collaboration tool to tell the story of the digital marketing community and the campaigns that drove innovation – our collective story. With much gratitude to and technical support from Steve Jacobs and the team at Raben Media, the wiki is now live and ready for your contributions!

We hope you will take the time to share your story for film marketers today and for future generations. 

Dan Ortiz,

Hollywood In Pixels

Contribute to the WIKI!

Hollywood In Pixels
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Save the Date! The 8th Silver Pixel Awards will be on Thursday, October 16, 2025 - it's gonna be a vibe!Ask about Sponsorships HERE.