Hollywood In Pixels

Hollywood In Pixels, Inc. is a 501(c)3 founded in 2015 to ensure that the seminal digital film campaigns that help drive digital marketing into the lexicon of Hollywood are recovered and preserved, as well as to insure that the incredible campaigns of today and tomorrow are not lost to time.

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The 8th Silver Pixel Awards

in Past Events, Uncategorizedby Bettina Sherick

Thursday, October 16, 2025

The sold-out 8th Silver Pixel Awards will be held on October 16 this year, an event that gathers the digital Hollywood marketing community to celebrate and honor the best and the brightest leaders driving innovation in film and streaming marketing.

Hollywood In Pixels (HIP) looks forward to celebrating this year’s incredible honorees:

This year’s Silver Pixel honoree is Cameron Curtis, EVP, Global Digital Marketing at Warner Bros. Cameron leads digital strategy across Warner Bros.’ global theatrical slate, ensuring campaigns are platform-native, fan-driven, and built for global impact. Since stepping into his EVP role in 2022, he has overseen major campaigns for Barbie, Dune, Beetlejuice Beetlejuice, Wonka, Minecraft, and Sinners. With nearly two decades of experience at Sony Pictures Entertainment, Universal Pictures, and Warner Bros., his work blends cultural relevance with bold, audience-first creativity.

“I’m deeply honored to receive this recognition. Proud to lead a team who show up every day with heart, creativity, and the drive to do things differently. The landscape is always evolving and so are we. That’s why it means so much to be acknowledged by Hollywood In Pixels, whose work continues to champion innovation in digital marketing and the teams who bring it to life.”

– Cameron Curtis

The Rising Pixel honoree is Bryce Sherman Bennett, Director of Global Digital Marketing at Universal Pictures. Bryce oversees global digital campaigns for Universal Pictures, DreamWorks Animation, and Focus Features International, producing award-worthy activations from immersive Roblox experiences to viral social campaigns. His career includes strategic work at Warner Bros. and leadership on some of the most celebrated campaigns of the last decade, including Oppenheimer, How to Train Your Dragon (2025), Puss in Boots: The Last Wish, Joker, A Star Is Born, Fantastic Beasts 2, Ready Player One, and Dunkirk.

“I feel incredibly lucky to do what I love every day. Working in entertainment has been a lifelong dream, and it’s surreal to be recognized by Hollywood In Pixels for contributing to a community I care so deeply about. I’m truly honored to be part of this incredible organization and grateful to HIP for celebrating and preserving the innovation behind the work we’re so passionate about.”

– Bryce Sherman Bennett

Megan Crawford, Head of Motion Picture Marketing, CAA, is the Visionary Pixel honoree. As Head of Motion Picture Marketing, Megan Crawford guides clients through the complex landscape of theatrical and streaming releases, developing strategies across domestic and international markets, awards campaigns, and evolving media consumption trends. A veteran of MGM, where she oversaw theatrical research and pioneered early online film marketing, Crawford has been recognized with numerous awards for her creative executions and forward-thinking strategies.

“Hollywood In Pixels has united a community of forward-thinking marketers to celebrate creative excellence. I am inspired by the work of my marketing colleagues to shape pop culture and support the magic of movies, and it is an honor to be recognized by such a trailblazing organization as Hollywood In Pixels.“

– Megan Crawford

More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners TWISTERS, KINGDOM OF THE PLANET OF THE APES, BARBIE, SCREAM VI, THE FALLOUT – SEASON 1, THE BOYS – SEASONS 3 & 4, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB. 

A Decade of Hollywood In Pixels

Founded in 2015 by entertainment digital marketing veteran Bettina Sherick, Hollywood In Pixels began with a mission to preserve and celebrate the artistry and innovation of Hollywood’s digital campaigns before they disappeared into history. Over the past decade, HIP has honored dozens of creative leaders and preserved hundreds of campaigns that defined the evolution of digital storytelling in film.

“Reaching our 10-year anniversary is profoundly meaningful. Hollywood In Pixels began as a passion project to protect the work that transformed film marketing, and it has grown into a community-driven celebration of creativity, strategy, and technological innovation. Every campaign tells a story, not just of the movie it promotes, but of the talented teams who push boundaries and find new ways to connect with audiences. This year, we’re not just celebrating three incredible executives — we’re honoring a decade of innovation, collaboration, and the people who make it possible.“

– Bettina Sherick, Founder of Hollywood In Pixels, Inc

The 8th Silver Pixel Awards is sold out. For future sponsorship opportunities, please reach out to us at: sponsorships@hollywoodinpixels.org

The 8th Silver Pixel Awards

in Events, The 8th Silver Pixel Awardsby Bettina Sherick

Thursday, October 16, 2025

Mark your calendars for October 16th, 2025 as the date of our 8th Silver Pixel Awards when the digital Hollywood marketing community comes together for another incredible evening to celebrate and honor the best and the brightest leaders for their contributions in digital marketing innovation.

This year’s celebration marks a special milestone – the 10th anniversary of Hollywood In Pixels!

Since its founding in 2015, Hollywood In Pixels has honored the extraordinary achievements of digital marketing professionals who have redefined the way audiences connect with films. The Silver Pixel Awards spotlight individuals whose work has set industry standards, inspired new approaches, and left a lasting cultural impact.

In addition to the individual honorees, HIP will also present Campaign Pixel Awards to theatrical, streaming, and indie film campaigns that stand out for their creativity and innovation. Eligible campaigns are those fielded between August 1, 2024 and July 31, 2025, highlighting the past year’s most inventive and culturally resonant marketing work.

This year’s Silver Pixel honoree is Cameron Curtis, EVP, Global Digital Marketing at Warner Bros. Cameron leads digital strategy across Warner Bros.’ global theatrical slate, ensuring campaigns are platform-native, fan-driven, and built for global impact. Since stepping into his EVP role in 2022, he has overseen major campaigns for Barbie, Dune, Beetlejuice Beetlejuice, Wonka, Minecraft, and Sinners. With nearly two decades of experience at Sony Pictures Entertainment, Universal Pictures, and Warner Bros., his work blends cultural relevance with bold, audience-first creativity.

“I’m deeply honored to receive this recognition. Proud to lead a team who show up every day with heart, creativity, and the drive to do things differently. The landscape is always evolving and so are we. That’s why it means so much to be acknowledged by Hollywood In Pixels, whose work continues to champion innovation in digital marketing and the teams who bring it to life.”

– Cameron Curtis

The Rising Pixel honoree is Bryce Sherman Bennett, Director of Global Digital Marketing at Universal Pictures. Bryce oversees global digital campaigns for Universal Pictures, DreamWorks Animation, and Focus Features International, producing award-worthy activations from immersive Roblox experiences to viral social campaigns. His career includes strategic work at Warner Bros. and leadership on some of the most celebrated campaigns of the last decade, including Oppenheimer, How to Train Your Dragon (2025), Puss in Boots: The Last Wish, Joker, A Star Is Born, Fantastic Beasts 2, Ready Player One, and Dunkirk.

“I feel incredibly lucky to do what I love every day. Working in entertainment has been a lifelong dream, and it’s surreal to be recognized by Hollywood In Pixels for contributing to a community I care so deeply about. I’m truly honored to be part of this incredible organization and grateful to HIP for celebrating and preserving the innovation behind the work we’re so passionate about.”

– Bryce Sherman Bennett

Megan Crawford, Head of Motion Picture Marketing, CAA, is the Visionary Pixel honoree. As Head of Motion Picture Marketing, Megan Crawford guides clients through the complex landscape of theatrical and streaming releases, developing strategies across domestic and international markets, awards campaigns, and evolving media consumption trends. A veteran of MGM, where she oversaw theatrical research and pioneered early online film marketing, Crawford has been recognized with numerous awards for her creative executions and forward-thinking strategies.

“Hollywood In Pixels has united a community of forward-thinking marketers to celebrate creative excellence. I am inspired by the work of my marketing colleagues to shape pop culture and support the magic of movies, and it is an honor to be recognized by such a trailblazing organization as Hollywood In Pixels.“

– Megan Crawford

More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners TWISTERS, KINGDOM OF THE PLANET OF THE APES, BARBIE, SCREAM VI, THE FALLOUT – SEASON 1, THE BOYS – SEASONS 3 & 4, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB. 

A Decade of Hollywood In Pixels

Founded in 2015 by entertainment digital marketing veteran Bettina Sherick, Hollywood In Pixels began with a mission to preserve and celebrate the artistry and innovation of Hollywood’s digital campaigns before they disappeared into history. Over the past decade, HIP has honored dozens of creative leaders and preserved hundreds of campaigns that defined the evolution of digital storytelling in film.

“Reaching our 10-year anniversary is profoundly meaningful. Hollywood In Pixels began as a passion project to protect the work that transformed film marketing, and it has grown into a community-driven celebration of creativity, strategy, and technological innovation. Every campaign tells a story, not just of the movie it promotes, but of the talented teams who push boundaries and find new ways to connect with audiences. This year, we’re not just celebrating three incredible executives — we’re honoring a decade of innovation, collaboration, and the people who make it possible.“

– Bettina Sherick, Founder of Hollywood In Pixels, Inc

For future sponsorship opportunities, please reach out to us at: sponsorships@hollywoodinpixels.org

The Inaugural Silver Pixel Awards International – EMEA

in Past Events, Silver Pixel Awardby Bettina Sherick

Thursday, 3 April, 2025

Hollywood In Pixels is going to London!

Hollywood In Pixels will host its Inaugural Silver Pixel Awards International on April 3rd at The Arches London Bridge, honoring film marketing leaders Chris Massey of Universal Pictures and Bethan Fallon of Warner Bros. Pictures.

The global business impact of digital innovation in entertainment marketing is as true today as it was at the birth of our digital industry and we are thrilled to debut this expansion of the Silver Pixel Awards by honoring such creative and accomplished marketing veterans.

The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including JURASSIC WORLD, DESPICABLE ME, and FAST & FURIOUS.

“I’m honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry. Digital marketing and data strategy continue to evolve at a rapid pace, and I’m privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world.”

–  Chris Massey

The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.’ biggest theatrical releases, including BARBIE, WONKA, THE DARK KNIGHT TRILOGY and the HARRY POTTER franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.’ Creative Talent Scheme and OK Mentor.

“It’s a privilege to receive the Vanguard Award and to be recognized for the work I’m so passionate about. Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I’m proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide.”

– Bethan Fallon

Bettina Sherick, Founder of Hollywood In Pixels, Inc, notes:

“2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I’m thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening.””

For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org

For media inquiries, please email media@hollywoodinpixels.org

The 7th Silver Pixel Awards

in Events, Past Events, The 7th Silver Pixel Awardsby Bettina Sherick

Wednesday, October 23, 2024

Mark your calendars for October 23rd, 2024 as the date of our 7th Silver Pixel Awards when we’ll bring together the digital Hollywood marketing community for another incredible evening to celebrate and honor the best and the brightest leaders for their contributions in digital marketing innovation.

This year’s Silver Pixel honoree is Tamar Teifeld, SVP of Global Digital Marketing at Paramount Pictures. She oversees all digital marketing campaigns across social, creative and media for the studio’s Domestic, International and Home Entertainment marketing teams. During her eighteen-year tenure at Paramount, Teifeld has driven digital strategy on some of the studio’s most successful film campaigns, including recent hits such as BOB MARLEY: ONE LOVE, A QUIET PLACE, TOP GUN: MAVERICK, and the MISSION: IMPOSSIBLE, TRANSFORMERS, SMILE, and SONIC THE HEDGEHOG  franchises, among many other titles.

“It is especially meaningful to be recognized by an organization that is and has been the biggest champion of digital marketing in entertainment. Thank you to HIP for your ongoing efforts to celebrate and preserve the innovations and contributions of our industry.”

–  Tamar Teifeld

The Rising Pixel honoree is Yazmin Cazares, Senior Manager, Digital Marketing at The Walt Disney Studios. In her current role on the global digital marketing team, Yazmin helps manage worldwide campaigns for theatrical releases and episodic content across the Disney Studios portfolio theatrically and on Disney+ and Hulu. During her career she has worked on franchises including the Marvel Cinematic Universe (MCU), AVATAR, STAR WARS, JURASSIC WORLD, and FAST & FURIOUS, to name just a few. Previous to this role, Cazares held positions at Universal and Focus Features.

“Digital marketing is my dream job and I feel lucky to do this at a time when Hollywood In Pixels exists. I am so grateful for everything they do to honor and archive the work. It means a lot to me to be this year’s Rising Pixel honoree.”

– Yazmin Cazares

JP Richards, President, Worldwide Marketing, Lionsgate, is the Visionary Pixel honoree. Richards’ incredible career in theatrical marketing spans over 20 years and includes previous executive roles as Co-President of Global Marketing at Warner Bros. and SVP of Digital Marketing at Universal. The list of innovative and award-winning movie campaigns he has led include the DESPICABLE ME, FAST & FURIOUS, THE LEGO MOVIE, THE BOURNE and IT franchises, not to mention creative and box office successes JOKER, A STAR IS BORN, CRAZY RICH ASIANS and AQUAMAN. At Lionsgate, his most recent campaigns include JOHN WICK: CHAPTER FOUR, SAW X, and THE HUNGER GAMES: BALLAD OF SONGBIRDS AND SNAKES.

“It is a career highlight, privilege, and thrill to have my work honored by Hollywood In Pixels, an incredible organization recognizing digital excellence in our industry. For seven years now, this event has continued to evolve and grow by celebrating the work of the most talented digital trailblazers. To be recognized by Hollywood in Pixels makes me feel #HIP.”

– JP Richards

More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners BARBIE, SCREAM VI, THE BOYS – SEASON 3, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB. 

Founded in 2015, The Silver Pixel Awards honors groundbreaking campaigns from the past and present that set a new path in the evolution of digital marketing. Attendees of The Silver Pixel Awards are over 300 of digital Hollywood’s leaders – studio digital marketing executives, heads of digital entertainment creative agencies, as well as digital platforms and media.

Bettina Sherick, Founder of Hollywood In Pixels, Inc, comments:

“The anticipation we are feeling from the HIP community as we plan the seventh Silver Pixel Awards is incredible. Our outstanding honorees, generous sponsors, both new and returning, and the entire community of talented digital marketers who are committed to innovation and creativity, make this event one that we at HIP are honored to produce every year.”

For future sponsorship opportunities, please reach out to us at: sponsorships@hollywoodinpixels.org

Hollywood In Pixels has launched a wiki!

in In the Newsby Bettina Sherick

Since the inception of cinema, the entertainment industry has borne witness to several innovations, be it sound, color or the computer animation and visual effects that allow filmmakers to build entire worlds with which to showcase their visions.

These epic innovations that have fundamentally changed the way consumers view the world of film, have been preserved for future generations of filmgoers but one innovation that is sorely lacking in preservation is one often overlooked by most moviegoers.

For nearly 25 years of cinema’s storied history, the digital marketing community that was birthed into Hollywood at the dawn of the Internet age has yielded countless innovations of its own, such as trailers debuting online, branded games/apps and executions that blur the line between the digital and real world and redefine what is possible.

As part of our mission, Hollywood In Pixels has launched a wiki as a collaboration tool to tell the story of the digital marketing community and the campaigns that drove innovation – our collective story. With much gratitude to and technical support from Steve Jacobs and the team at Raben Media, the wiki is now live and ready for your contributions!

We hope you will take the time to share your story for film marketers today and for future generations. 

Dan Ortiz,

Hollywood In Pixels

Contribute to the WIKI!

Hollywood In Pixels
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