Straight Talk With Hollywood’s Digital Marketing Pioneer, Bettina Sherick

  By Rebekah Iliff Writer, speaker, entrepreneur @rebekahiliff

I’ve been around the world, seen a lot of places, and met some pretty stellar folks (I may have just stolen the lyrics from a song?), but once in a great while an individual shows up who stops me dead in my tracks and leaves me wanting to know more, more more.

Although Bettina Sherick has worked on projects ranging from AVATAR, LIFE OF PI, and X-MEN, and can regularly be found speaking at global conferences and universities as a subject matter expert, it was her passion for saving some of the world’s greatest films’ digital marketing content that initially got me going.

Hollywood In Pixels Honors Universal Pictures EVP Doug Neil For Digital Campaigns

By Bruce Haring

The Hollywood in Pixels organization tonight honored Doug Neil, EVP Digital Marketing at Universal Pictures, for outstanding digital campaigns in several movie franchises, including Fast & Furious, Despicable Me and Pitch Perfect.

The event was held at Facebook’s Los Angeles office and brought together more than 275 of digital Hollywood’s leaders, including marketing executives, heads of digital entertainment creative agencies, digital platforms and media.

Silver Pixel Awards Honor Digital Marketing’s Finest

By VARIETY STAFF

Over 300 from the entertainment industry’s digital-marketing community gathered Thursday to celebrate some of its best and brightest at Snapchat’s Venice offices.

For the fourth annual Silver Pixel Awards, which honor the pioneers of the field, three different awards were handed out for the first time by Hollywood in Pixels, a non-profit organization that saves and protects digital marketing film campaigns from deletion and celebrates those campaigns as a part of Hollywood’s history.

Hollywood In Pixels
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