From the earliest days of AOL message boards and dial-up modems to today’s immersive social activations, streaming drops, and AI-driven fan experiences, Hollywood has consistently pioneered how digital tools connect audiences to storytelling. Across every platform — from the first studio websites and MySpace pages to Meta, Snap, and TikTok trends — Hollywood’s digital marketers have launched some of the most groundbreaking and culture-shaping campaigns in the world.

But in the rush to innovate, much of the digital past was lost. Many of the internet’s early entertainment campaigns — especially from the 1990s and early 2000s — were never archived, documented or celebrated. Until now.

Founded in 2015, Hollywood in Pixels, Inc. is a 501(c)(3) nonprofit dedicated to preserving the legacy of digital marketing in entertainment. Through digital archiving, community storytelling, and the annual Silver Pixel Awards, HIP celebrates the visionaries who have defined — and continue to redefine — the intersection of Hollywood and the internet. Our mission: to ensure that digital’s role in shaping fan culture, studio strategy, and entertainment history is recognized, honored and never lost to time.