PRESERVING AND CELEBRATING DIGITAL HOLLYWOOD
From the earliest days of AOL message boards and dial-up modems to today’s immersive social activations, streaming drops, and AI-driven fan experiences, Hollywood has consistently pioneered how digital tools connect audiences to storytelling. Across every platform — from the first studio websites and MySpace pages to Meta, Snap, and TikTok trends — Hollywood’s digital marketers have launched some of the most groundbreaking and culture-shaping campaigns in the world.
But in the rush to innovate, much of the digital past was lost. Many of the internet’s early entertainment campaigns — especially from the 1990s and early 2000s — were never archived, documented or celebrated. Until now.
Founded in 2015, Hollywood in Pixels, Inc. is a 501(c)(3) nonprofit dedicated to preserving the legacy of digital marketing in entertainment. Through digital archiving, community storytelling, and the annual Silver Pixel Awards, HIP celebrates the visionaries who have defined — and continue to redefine — the intersection of Hollywood and the internet. Our mission: to ensure that digital’s role in shaping fan culture, studio strategy, and entertainment history is recognized, honored and never lost to time.
Events
The Silver Pixel Awards honor the best and the brightest of digital Hollywood and groundbreaking campaigns from the past and the present that set a new path in the evolution of digital marketing.