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The 9th Silver PIXel Awards

Thursday, October 15, 2026

Returning to Los Angeles on October 15, 2026, The 9th Silver PIXel Awards, the entertainment industry’s only awards program dedicated exclusively to celebrating excellence in digital marketing for film and television, will recognize three exceptional leaders whose careers have helped shape the evolution of digital marketing in entertainment, while also honoring the year’s most innovative campaigns across theatrical, streaming, independent film, and creator collaboration.

Hollywood In Pixels proudly announces the 2026 Silver Pixel honorees:

• Silver Pixel Honoree: Briana McElroy, Executive Vice President, Head of Worldwide Digital Marketing, Lionsgate Films
• Visionary Pixel Honoree: Ira Rubenstein, Chief Digital and Marketing Officer, PBS
• Rising Pixel Honoree: Lydia Jambazian, Senior Manager, Social Marketing, Amazon MGM Studios

“Every year, the Silver Pixel Awards recognize the people who continue to redefine how audiences discover, experience, and connect with entertainment,” said Bettina Sherick, Founder and President of Hollywood In Pixels. “This year’s honorees represent three generations of digital leadership, each leaving an indelible mark on our industry through innovation, creativity, and a passion for connecting fans with great storytelling. We are thrilled to celebrate them and the incredible community that continues to push entertainment marketing forward.”

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2026 HONOREES

This year’s Silver Pixel honoree is Briana McElroy, an award-winning digital marketing executive whose creative leadership has helped shape some of the entertainment industry’s most successful global campaigns. As Executive Vice President, Head of Worldwide Digital Marketing at Lionsgate Films, she oversees worldwide digital strategy for the studio’s motion picture slate, including titles such as Michael, The Hunger Games, John Wick, and The Housemaid, as well as upcoming releases including The Hunger Games: Sunrise on the Reaping and The Resurrection of the Christ.

Prior to joining Lionsgate, McElroy was a leader within Twitter’s Media & Entertainment team, driving global partnerships with Warner Bros. Discovery and The Walt Disney Company. Earlier, as Digital Marketing Director for Warner Bros. Pictures, she led campaigns for Wonder Woman, Kong: Skull Island, Fantastic Beasts and Where to Find Them, Annabelle: Creation, Ocean’s 8, A Star Is Born, and Pokémon Detective Pikachu. Throughout her career, McElroy has consistently demonstrated how bold creative thinking and audience-first storytelling can elevate both iconic franchises and original films.

“What a blessing it is to wake up every day and do what you love, with people that you love. To be pushed, to be inspired, to be edified. I’m surrounded by colleagues across this city who are exceptional at what they do, with every campaign pushing the next to be sharper, bolder, and more innovative. In that way, we all work together, each doing our small part to keep this incredible industry alive. That’s exactly what HIP has done for digital marketing, and it’s why I’m so grateful. To be recognized by this organization, one made up of the best and brightest in our industry, is truly the greatest honor. Thank you to the entire HIP community.”

– Briana McElroy

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This year’s Rising Pixel honoree is Lydia Jambazian who represents the next generation of entertainment marketers, creating social-first campaigns that build passionate fan communities and drive cultural conversation. As Senior Manager, Social Marketing at Amazon MGM Studios, she leads campaigns across theatrical releases, streaming films, and series, blending creativity, authenticity, and audience insight to engage fans around the world.

Her work includes award-winning campaigns for Saltburn, The Summer I Turned Pretty, Project Hail Mary, Daisy Jones & The Six, and Another Simple Favor. Lydia also leads social strategy for Prime Video’s YA and women’s initiatives, including the breakout Obsession Is In Session campaign, Prime Book Club, and Obsessed Fest, supporting titles including Off Campus, Elle, and The Love Hypothesis. Prior to Amazon MGM Studios, she managed social campaigns for Disney’s theatrical and Disney+ releases across Marvel, Star Wars, and Disney live-action franchises.

Known for her ability to create authentic connections between audiences and entertainment brands, Lydia believes the most successful campaigns invite fans into the conversation and celebrate the communities that make storytelling thrive.

“I can’t imagine a greater honor than being named a Rising Pixel by Hollywood In Pixels. To be honored amongst my peers by this visionary organization in entertainment is a true dream come true. I’m beyond thankful to Hollywood In Pixels, Bettina Sherick, and Jess Thurber for this tremendous honor!”

– Lydia Jambazian

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Ira Rubenstein is this year’s Visionary Pixel honoree. Ira has been one of the industry’s most influential architects of digital entertainment strategy, helping shape how studios, networks, and audiences embraced the digital revolution. Today, as Chief Digital and Marketing Officer at PBS, he leads the organization’s digital consumer experiences and marketing strategy, overseeing the continued evolution of PBS’ digital platforms, products, and audience engagement.

Throughout a career spanning more than two decades, Rubenstein has held executive leadership roles at PBS, 20th Century Fox, Marvel Entertainment, Sony, and MeeMee Media. At 20th Century Fox, he established the studio’s Digital Marketing organization and led groundbreaking campaigns for films including Prometheus, Chronicle, Rise of the Planet of the Apes, and X-Men: First Class. At Marvel, he spearheaded global digital initiatives across websites, digital comics, games, and video distribution, including the award-winning Marvel Digital Comics iPad app. Earlier at Sony, he helped pioneer digital content strategy, online distribution, and entertainment marketing at a time when the industry was redefining how audiences engaged with film and television.

A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Rubenstein has remained a champion of innovation and mentorship throughout his career. He was also the first member of the Hollywood In Pixels Board of Directors, a role he continues to hold today.

“It is incredibly meaningful to be recognized by Hollywood In Pixels, an organization whose mission I deeply believe in and have been proud to support. Throughout my career, I’ve had the privilege of helping shape how audiences discover and engage with entertainment as digital media has transformed our industry. Preserving that history matters because today’s innovations become tomorrow’s inspiration. I’m honored to receive the Visionary Pixel Award alongside so many pioneers, creators, and colleagues whose work has defined the evolution of digital entertainment.“

– Ira Rubenstein

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The 9th Silver PIXel Awards has limited sponsorships, please reach out to us at: sponsorships@hollywoodinpixels.org

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