Team

FOUNDER/PRESIDENT

Bettina Sherick is an entertainment digital marketing veteran. A former 20th Century Fox International executive, she has led cross-functional virtual teams globally to produce ground-breaking campaigns for all types of films, from tentpole to indy.  Sherick was named an Internationalist of the Year by the Internationalist Magazine in 2010, honoring marketing professionals who “break the mold” with their multinational brand communications, and is the recipient of the 2011 iMedia Visionary Entertainment Marketer Award. She has presented to audiences around the world about entertainment digital marketing, and authored a chapter on digital history in the book “Digital State: How the Internet is Changing Everything”.

TREASURER/BOARD MEMBER

As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Mr. Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations.

SECRETARY/BOARD MEMBER

A third-generation film industry veteran, Evan’s career began at The Walt Disney Studios where he sold film to theaters, managed Disney’s relationship with McDonald’s adult targeted promotions and on special projects including The Toy Story Fun House.  He’s also worked for AOL, IGN, Fox Interactive Media and Napster.  While at Rotten Tomatoes, he co-created the Certified Fresh program.  Evan’s work on digital film marketing focus is now on social media platforms through his work at Brand Networks.   

BOARD MEMBER

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees their custom content initiative, creative, public relations, ad sales program development, and the marketing and production of their 45+ annual events and summits.

Throughout the 5 years she served as VP Sales for PointRoll/Gannett she provided strategic direction and guided her region’s focus to be customer driven. As VP of Digital Sales and Marketing for Variety she was instrumental in the creation, development, and growth of the business, as well as building and implementing the sales strategy for all online advertising sales. In addition to working with Silicon Valley start-ups, she was the VP Sales for TubeMogul’s enterprise software solution and the head of western sales for AT&T Adworks’ first-party data offering across mobile and desktop. Dea contributes regularly to advertising industry publications and speaks on panels.

BOARD MEMBER

Gordon Paddison is the founder and CEO of Stradella Road, which Fast Company recognized as one of the most innovative companies in Hollywood. 

He is a certified professional executive coach. As a mentor coach, Gordon helps clients manage their careers. When facing change, he supports clients in work and life transitions, empowering leaders to live the future they want. 

Previously, Gordon pioneered online movie marketing at New Line Cinema, including the release of the Lord of the Rings trilogy. He led digital and social strategy for Lucasfilm and has collaborated with icons like Peter Jackson, the late Professor Stephen Hawking, and industry leaders Amazon, Disney, and Netflix.

BOARD MEMBER

Jay Tucker is a marketer, educator and technology leader with more than 20 years of experience in the technology, academic and entertainment sectors. At UCLA’s Center for Management of Enterprise in Media, Entertainment and Sports (MEMES), Jay is responsible for the center’s vision, thought leadership, educational offerings and major events. In his role, he has built courses, partnerships and conferences focused on technology and innovation within the entertainment sector. As a seasoned technology leader, Jay is passionate about helping executives and entrepreneurs embrace disruption, drive innovation, and build powerful solutions. He has taught courses on technology management, digital media and media literacy to professionals at corporations and nonprofit organizations. He also serves as an advisor to early stage ventures and non-profit organizations.

EXECUTIVE CURATOR

Todd Havens is a senior digital marketing executive of over 10 years who has produced first-to-market and award-winning campaigns for global media and entertainment Fortune 500 clients – movie studios, television and cable networks, toys and gaming. His love for pixels is eclipsed only by his love for his family.