Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees their custom content initiative, creative, public relations, ad sales program development, and the marketing and production of their 45+ annual events and summits.
Throughout the 5 years she served as VP Sales for PointRoll/Gannett she provided strategic direction and guided her region’s focus to be customer driven. As VP of Digital Sales and Marketing for Variety she was instrumental in the creation, development, and growth of the business, as well as building and implementing the sales strategy for all online advertising sales. In addition to working with Silicon Valley start-ups, she was the VP Sales for TubeMogul’s enterprise software solution and the head of western sales for AT&T Adworks’ first-party data offering across mobile and desktop. Dea contributes regularly to advertising industry publications and speaks on panels.