In the News

Since the inception of cinema, the entertainment industry has borne witness to several innovations, be it sound, color or the computer animation and visual effects that allow filmmakers to build entire worlds with which to showcase their visions.

These epic innovations that have fundamentally changed the way consumers view the world of film, have been preserved for future generations of filmgoers but one innovation that is sorely lacking in preservation is one often overlooked by most moviegoers.

For nearly 25 years of cinema’s storied history, the digital marketing community that was birthed into Hollywood at the dawn of the Internet age has yielded countless innovations of its own, such as trailers debuting online, branded games/apps and executions that blur the line between the digital and real world and redefine what is possible.

As part of our mission, Hollywood In Pixels has launched a wiki as a collaboration tool to tell the story of the digital marketing community and the campaigns that drove innovation – our collective story. With much gratitude to and technical support from Steve Jacobs and the team at Raben Media, the wiki is now live and ready for your contributions!

We hope you will take the time to share your story for film marketers today and for future generations. 

Dan Ortiz,

Hollywood In Pixels

Contribute to the WIKI!

Bettina Sherick of Hollywood In Pixels spoke with Muse by Clio for their Backstory series about her creative inspirations and preserving digital movie marketing. Also, moving past defining audiences by age and gender and the LOTR trilogy.

Presented by Spotify

This year’s top marketers on the Digital Marketing Impact Report have made a big splash in the online realm.

  By Rebekah Iliff Writer, speaker, entrepreneur @rebekahiliff

I’ve been around the world, seen a lot of places, and met some pretty stellar folks (I may have just stolen the lyrics from a song?), but once in a great while an individual shows up who stops me dead in my tracks and leaves me wanting to know more, more more.

Although Bettina Sherick has worked on projects ranging from AVATAR, LIFE OF PI, and X-MEN, and can regularly be found speaking at global conferences and universities as a subject matter expert, it was her passion for saving some of the world’s greatest films’ digital marketing content that initially got me going.

By Bruce Haring

The Hollywood in Pixels organization tonight honored Doug Neil, EVP Digital Marketing at Universal Pictures, for outstanding digital campaigns in several movie franchises, including Fast & Furious, Despicable Me and Pitch Perfect.

The event was held at Facebook’s Los Angeles office and brought together more than 275 of digital Hollywood’s leaders, including marketing executives, heads of digital entertainment creative agencies, digital platforms and media.

By VARIETY STAFF

Over 300 from the entertainment industry’s digital-marketing community gathered Thursday to celebrate some of its best and brightest at Snapchat’s Venice offices.

For the fourth annual Silver Pixel Awards, which honor the pioneers of the field, three different awards were handed out for the first time by Hollywood in Pixels, a non-profit organization that saves and protects digital marketing film campaigns from deletion and celebrates those campaigns as a part of Hollywood’s history.