Hollywood In Pixels, Inc. is a 501(c)3 founded in 2015 to ensure that the seminal digital film campaigns that help drive digital marketing into the lexicon of Hollywood are recovered and preserved, as well as to insure that the incredible campaigns of today and tomorrow are not lost to time.
Our very own Bettina Sherick of Hollywood In Pixels received the 2024 Clio Entertainment Impact Award at the annual Clio Entertainment Awards at the Dolby Theater on November 14, 2024. The Hollywood Reporter covered all the major awards of the evening.
Wednesday, October 23, 2024
Mark your calendars for October 23rd, 2024 as the date of our 7th Silver Pixel Awards when we’ll bring together the digital Hollywood marketing community for another incredible evening to celebrate and honor the best and the brightest leaders for their contributions in digital marketing innovation.
This year’s Silver Pixel honoree is Tamar Teifeld, SVP of Global Digital Marketing at Paramount Pictures. She oversees all digital marketing campaigns across social, creative and media for the studio’s Domestic, International and Home Entertainment marketing teams. During her eighteen-year tenure at Paramount, Teifeld has driven digital strategy on some of the studio’s most successful film campaigns, including recent hits such as BOB MARLEY: ONE LOVE, A QUIET PLACE, TOP GUN: MAVERICK, and the MISSION: IMPOSSIBLE, TRANSFORMERS, SMILE, and SONIC THE HEDGEHOG franchises, among many other titles.
“It is especially meaningful to be recognized by an organization that is and has been the biggest champion of digital marketing in entertainment. Thank you to HIP for your ongoing efforts to celebrate and preserve the innovations and contributions of our industry.”
– Tamar Teifeld
The Rising Pixel honoree is Yazmin Cazares, Senior Manager, Digital Marketing at The Walt Disney Studios. In her current role on the global digital marketing team, Yazmin helps manage worldwide campaigns for theatrical releases and episodic content across the Disney Studios portfolio theatrically and on Disney+ and Hulu. During her career she has worked on franchises including the Marvel Cinematic Universe (MCU), AVATAR, STAR WARS, JURASSIC WORLD, and FAST & FURIOUS, to name just a few. Previous to this role, Cazares held positions at Universal and Focus Features.
“Digital marketing is my dream job and I feel lucky to do this at a time when Hollywood In Pixels exists. I am so grateful for everything they do to honor and archive the work. It means a lot to me to be this year’s Rising Pixel honoree.”
– Yazmin Cazares
JP Richards, President, Worldwide Marketing, Lionsgate, is the Visionary Pixel honoree. Richards’ incredible career in theatrical marketing spans over 20 years and includes previous executive roles as Co-President of Global Marketing at Warner Bros. and SVP of Digital Marketing at Universal. The list of innovative and award-winning movie campaigns he has led include the DESPICABLE ME, FAST & FURIOUS, THE LEGO MOVIE, THE BOURNE and IT franchises, not to mention creative and box office successes JOKER, A STAR IS BORN, CRAZY RICH ASIANS and AQUAMAN. At Lionsgate, his most recent campaigns include JOHN WICK: CHAPTER FOUR, SAW X, and THE HUNGER GAMES: BALLAD OF SONGBIRDS AND SNAKES.
“It is a career highlight, privilege, and thrill to have my work honored by Hollywood In Pixels, an incredible organization recognizing digital excellence in our industry. For seven years now, this event has continued to evolve and grow by celebrating the work of the most talented digital trailblazers. To be recognized by Hollywood in Pixels makes me feel #HIP.”
– JP Richards
More campaigns will be inducted into the Silver Pixel Hall of Fame along with previous winners BARBIE, SCREAM VI, THE BOYS – SEASON 3, THE SUMMER I TURNED PRETTY – SEASON 1, INDEPENDENCE DAY, PARANORMAL ACTIVITY, THE SIMPSONS MOVIE, THE RING and FIGHT CLUB.
Founded in 2015, The Silver Pixel Awards honors groundbreaking campaigns from the past and present that set a new path in the evolution of digital marketing. Attendees of The Silver Pixel Awards are over 300 of digital Hollywood’s leaders – studio digital marketing executives, heads of digital entertainment creative agencies, as well as digital platforms and media.
Bettina Sherick, Founder of Hollywood In Pixels, Inc, comments:
“The anticipation we are feeling from the HIP community as we plan the seventh Silver Pixel Awards is incredible. Our outstanding honorees, generous sponsors, both new and returning, and the entire community of talented digital marketers who are committed to innovation and creativity, make this event one that we at HIP are honored to produce every year.”
For future sponsorship opportunities, please reach out to us at: [email protected]
The 6th Silver Pixel Awards - SILVER PIXEL HONOREE: Jessica Thurber Hemingway, Head of Social and Influencer Marketing at Amazon Studios
Since the inception of cinema, the entertainment industry has borne witness to several innovations, be it sound, color or the computer animation and visual effects that allow filmmakers to build entire worlds with which to showcase their visions.
These epic innovations that have fundamentally changed the way consumers view the world of film, have been preserved for future generations of filmgoers but one innovation that is sorely lacking in preservation is one often overlooked by most moviegoers.
For nearly 25 years of cinema’s storied history, the digital marketing community that was birthed into Hollywood at the dawn of the Internet age has yielded countless innovations of its own, such as trailers debuting online, branded games/apps and executions that blur the line between the digital and real world and redefine what is possible.
As part of our mission, Hollywood In Pixels has launched a wiki as a collaboration tool to tell the story of the digital marketing community and the campaigns that drove innovation – our collective story. With much gratitude to and technical support from Steve Jacobs and the team at Raben Media, the wiki is now live and ready for your contributions!
We hope you will take the time to share your story for film marketers today and for future generations.
Dan Ortiz,
Hollywood In Pixels
Bettina Sherick of Hollywood In Pixels spoke with Muse by Clio for their Backstory series about her creative inspirations and preserving digital movie marketing. Also, moving past defining audiences by age and gender and the LOTR trilogy.
SILVER PIXEL HONOREE:
Elias Plishner, Executive Vice President, Worldwide Digital Marketing & Data Analytics, Sony Pictures Entertainment
This year’s top marketers on the Digital Marketing Impact Report have made a big splash in the online realm.
