Thursday, 3 April, 2025
Hollywood In Pixels is going to London!
Hollywood In Pixels will host its Inaugural Silver Pixel Awards International on April 3rd at The Arches London Bridge, honoring film marketing leaders Chris Massey of Universal Pictures and Bethan Fallon of Warner Bros. Pictures.
Tickets are available at https://tinyurl.com/silverpixelslondon2025
The global business impact of digital innovation in entertainment marketing is as true today as it was at the birth of our digital industry and we are thrilled to debut this expansion of the Silver Pixel Awards by honoring such creative and accomplished marketing veterans.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including JURASSIC WORLD, DESPICABLE ME, and FAST & FURIOUS.
“I’m honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry. Digital marketing and data strategy continue to evolve at a rapid pace, and I’m privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world.”
– Chris Massey
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.’ biggest theatrical releases, including BARBIE, WONKA, THE DARK KNIGHT TRILOGY and the HARRY POTTER franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.’ Creative Talent Scheme and OK Mentor.
“It’s a privilege to receive the Vanguard Award and to be recognized for the work I’m so passionate about. Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I’m proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide.”
– Bethan Fallon
Bettina Sherick, Founder of Hollywood In Pixels, Inc, notes:
“2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I’m thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening.””
Tickets are available at https://tinyurl.com/silverpixelslondon2025
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The 7th Silver Pixel Awards - SILVER PIXEL HONOREE: Tamar Teifeld, SVP of Global Digital Marketing at Paramount Pictures